In 1976, UC launched a marketing campaign to encourage attendance at football games, known as “Bearcatty in Cincinnati.” The campaign was then adapted to the men’s basketball program, to promote the team’s relocation to Riverfront Coliseum. What does “going Bearcatty” mean? We don’t know, but it seems fun. Brought to you in partnership with College Vault. Products are mocked up on a size S. Graphics may appear smaller on larger sizes.